Receiving gifts can feel great, but nothing beats how rewarding gift-giving can be, especially to those most in need during the pandemic.


edamama, the Philippines’ leading e-commerce platform for mothers, has recently launched Gift to Give, an online holiday donation drive in partnership with Tahanan ng Pagmamahal Children’s Home, Inc. and I Support The Girls – Metro Manila. The former is an orphanage that aims to provide a safe and secure family environment for abandoned and neglected children, while the latter is an organization that aims to empower Filipinas in need by providing them with basic menstrual health and sanitary necessities.


The two organizations have created their own Gift Registry, a feature available on the edamama website and app wherein customers can easily select the items they wish to donate, have them packed and shipped by edamama free of charge, and track the status of their donations. 


“I know that edamama has the heart and commitment in making the life of parents easier for them to care for their children. I consider myself as a parent to 39 babies and children in the orphanage and felt that edamama could share their blessings to provide for the needs of the less fortunate children, especially this time of the pandemic,” says Nila Valdez, Executive Director of Tahanan ng Pagmamahal Children’s Home, Inc.


Trysh Banson, Partnership Lead of I Support The Girls – Metro Manila, shares, “Our work is in support of restoring and maintaining dignity for all girls, women, and menstruators including those in the journey of motherhood. Being a mama is not easy, and that’s why when edamama approached us with this partnership, we were quick to jump in due to our aligned values on helping Filipino mamas.”


The gift that keeps on giving


Since its launch in May 2020, it has always been edamama’s mission to help moms in their decision-making and to find everyday joy in parenting. This is evident in the personalized shopping experience, deals, and informative content it offers every type of mama. 


Taking into consideration the movement restrictions during a pandemic, edamama worked on bringing features like the online Gift Registry, which allows customers to put all their product requests in one place, share it with loved ones, and track their gifts in the comfort and safety of their own homes. This holiday season, edamama seeks to further live out their mission not just to their customers, but also to women and children in need.


Edamama’s Gift to Give Online Holiday Donation Drive runs from November 16 to December 24, 2021. To donate to Tahanan ng Pagmamahal and I Support The Girls – Metro Manila, log in or create an edamama account for free, and view their donation wish lists on edamama’s Gift Registry:



Shipping fee is free for all donations.


edamama 12.12 deals:


  • Gift Wrapping Services – Free for every 2k min spend: Free holiday gift wrapping for items Php2,000 and up, P100 add-on for items worth less!


  • Christmas Bean Bag: The first 500 customers who hit a minimum spend per 10-day cycle automatically get an edamama bean bag full of exciting goodies and an edamama bean plushie!


  • Gift Registry: You can add and curate what items you want to receive, and then share this to loved ones who are celebrating with you! This way, you’re allowing your friends and family to become a part of the home and lifestyle you’re building as a mother and a woman



  • Send to Many: Check out once and edamama will handle the gift wrapping and delivery to your recipients around the metro



  • 12 Days of Gifts: Every P500 spent from December 1 to 12 entitles customers to one raffle entry! Get a chance to win any of the 12 exciting major prizes! All raffle entries from December 1 to 12 will be part of the December 12 prize – The Ultimate Mama Gift Set worth over Php 50k!


About edamama


edamama, the Philippines’ leading online integrated platform for mothers, houses the best authentic mama and kids brands and services. Since its launch in May 2020, hundreds of thousands of Filipino mothers have come to trust and love edamama’s personalized shopping experience and authentic parenting content.

Note: All information in this article is accurate at the time of writing and subject to change without prior notice.

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